SKYFALL DVD & Bond St

 SKYFALL topped the DVD/Blu-ray charts for 3 weeks, beating competition ARGO to the top spot.

Bond Street Tube station was given a makeover for the DVD relaease:

SKYFALL BOX OFFICE

• First movie to take over £100million at UK box office
• by 10th March had taken over $1.1billion globally (nearly £700million)
• opening weekend UK over £20million (587 screens) 28 Oct 2012
• opening weekend USA over $88million (3,505 screens) 11 Nov 2012

BUDGET is now reported to be $200million, about £130million

Currently (March 2013):

• it is the 7th highest grossing film of all time
• highest grossing film ever in the UK
• highest grossing film worldwide for Sony and MGM

SKATTA TV Awards - Social Networking

This is an important one - SKATTA is an online TV distribution site which had its first Social TV awards ceremony at BAFTA in London on 27th March.  
‘Skyfall’ won the Online Video category which is a prize for driving sales with video content distributed on social networks.  This prize shows the song's huge impact on social networking websites.

The Social Networking analist Trendrr also reported that 14million comments were tweeted or commented on Facebook during the OSCARS - Adele was mentioned over one million times alone on social network sites which shows the huge force of social networking in spreading the word about film related information.

Empire Awards Winner!

Skyfall scooped 3 awards at the Jameson Empire awards 24th March 2013.

• best film
• Best Director: Sam Mendes
• Empire Inspiration Award: Sam Mendes

Adele wins Oscar!

Adele scooped the Oscar for her Skyfall song on 25th February.  The DVD was released a week before this - good timing huh?

SKYFALL release - Sainsburys and HMV

HMV N1 centre Islington had a display as you walk into the store.

And when you walk into Sainsbury's East Dulwich you can't get away from Skyfall!  Banners on the roadside, posters outside the store and display units as you enter the store.  You can't escape it!

DVD Release Mon 18th Feb 2013

Great timing for the DVD release! Just on the back of the Baftas and anticipating the Oscars - it's hype hype hype all the way!

There's some great advertising going on in the press.   Tesco and Sainsburys - who are simultaneously advertising themselves and the DVD - seem to have engaged in a PRICE WAR over the DVD.  These ads were both in the METRO on the morning of 18th Feb.

There were also some great examples of double page spread ads in the METRO and the STANDARD:

There is also some great advertising from East Coast Mainline trains who have commissioned a OO7 SKYFALL train (which does indeed travel to Scotland from London!) - and a related article about Naomi Harris who plays Miss Moneypenny travelling on the first journey.

Free SPORT magazine had a front page takeover 

Royal Variety Performance goes Bond!

20 November 2012 Evening Standard

The Queen came face-to-face with 'James Bond' yet again at this year's Royal Variety Performance.

Following her show-stealing performance alongside 007 at the opening ceremony for the 2012 Olympics, the Queen watched as David Walliams arrived on stage with a jet pack dressed as 007.

The Royal Variety Performance also ended with a Bond medley and featuring dog act Ashleigh and Pudsey doing a 007-themed routine.

Walliams is hosting the programme, also featuring One Direction and Girls Aloud, on its landmark 100th anniversary

DVD box set.....

released by MGM, on the back of the Skyfall release - riding the wave of Bond Popularity. The Bond complete back catalogue.  Synergy.

Arri Alexa Camera

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This is an article from Arri Alexa - the company behind the revolutionary new cameras used to film SKYFThis is an article from the website of Arri Alexa - the company behind the Arri Alexa digital camera used to shoot SKYFALL (and coincidentally My Brother the Devil)

SKYFALL set to be the biggest Bond yet

SKYFALL, the new James Bond film, is already setting box office records after debuting in 25 markets; in the UK it enjoyed the best ever opening weekend for a Bond movie, taking more than $32 million. The decision to make SKYFALL the first in the franchise to be released in IMAX theaters has already proved hugely successful - it took $3.5 million in 79 locations over 15 territories, averaging $45,000 per screen. That represents the best international non-summer/non-holiday opening in IMAX history.

SKYFALL trailer

Upping the ante in its strategy of recruiting top filmmaking talent for the latest James Bond films, EON Productions secured the services of celebrated director Sam Mendes and legendary cinematographer Roger Deakins, ASC, BSC, for SKYFALL, its 23rd official 007 adventure. Not only is SKYFALL the first Bond movie to be shot digitally, as well as Mendes' first digital experience, it is the first production anywhere to make use of ALEXA Studio cameras, which were supplied - alongside ALEXA Plus and M models - by ARRI Media in London. Deakins recently spoke with ARRI about his work on the film.

ARRI: How did you come to choose the ALEXA system for SKYFALL?

Roger Deakins: I first used the ALEXA on IN TIME (2011) and on that film I had a huge amount of night exteriors, so I needed a camera with speed and versatility. I did side-by-side testing and found that there was so much more latitude in the file from the ALEXA than in a 4K scan of a film negative. I was also drawn to the subtle fall-off to highlights and the enormous amount of detail in the shadows. It was the first digital camera I had seen where I thought the technology had crossed the knife edge and taken us into a new world.

I knew we would also have a lot of low-light scenes on SKYFALL, so I said to Sam that he should look at what I did on IN TIME. I told him just to look at the actors' eyes and I think the clarity of their eyes is probably what swayed him more than anything else. For me there's just a snap to the eyes that you don't get with film.

ARRI: Once Sam had accepted the idea of shooting digitally, were there other advantages?

RD: Being able to shoot more than one or two takes without having to reload was quite an advantage. Not that Sam shoots a huge number of takes in one go, but sometimes he would roll the camera for two or three, which I quite liked doing, because once I'm into a shot I don't like breaking the concentration either.

I just like the clarity of the image in the optical viewfinder and seeing exactly what's in front of me, because that's how I light.

Roger Deakins, ASC, BSC

Josh Gollish, our DIT, gave Sam a monitor that was as close to being color calibrated as possible, which I hope gave him a sense of confidence because there were a lot of big sets and the lighting was quite crucial in a lot of situations. It made me feel more confident, that's for sure!

ARRI: So you enjoy having such high quality monitor images on set?

RD: To me the great plus is that it takes away all the uncertainty in those conversations about how the director wants the image to look. Even if someone says they want a silhouette, people have different ideas about what a silhouette actually is; now you can look at a monitor and say, "That's what we're shooting." It's a great tool, and it means that -- even more than before -- I want to do as much in-camera to make that monitor image look as close to what we'll end up with as I can. 

ARRI: Did you spend much time looking at a waveform monitor?

RD: Now and again I looked at the waveform, but that was more useful on exteriors and places where I felt that there weren't the ideal conditions I wanted to shoot in. I would look at the waveform and decide on a point where I would be able to adjust the image later in the DI and get it closer to what I wanted it to be. It's interesting that on these high budget movies you've got less flexibility, in a way, than you'd have on a low budget movie, because everything is locked into a particular day and moment to shoot.

ARRI: You had the first prototypes of the ALEXA Studio camera. Why was it important for you to have an optical viewfinder?

RD: I think part of it is your history and what you've been brought up with. I just like the clarity of the image in the optical viewfinder and seeing exactly what's in front of me, because that's how I light. The most important thing to me is watching an actor's face and how the light falls on that face. You just can't do that with an electronic viewfinder -- yet. It's true that the Studio cameras we had were only prototypes but they were flawless, we didn't have any problems with them at all.

ARRI: You also had the ALEXA M and ALEXA Plus models. Were you often shooting with multiple cameras?

RD: There was a lot of variety; probably most of the film was shot with only one camera, as though we were doing a regular drama, but then there were other scenes with many more, for example we had 11 cameras filming one big stunt of a train crashing through a ceiling. On the whole, though, I think the SKYFALL production people were surprised by how little equipment we needed on a day-to-day basis, because I like to work that way -- to downscale and simplify things as much as possible.

ARRI: You worked with Master Primes, as you often have before. Did they perform the same for digital as they do for film?

RD: The performance seems very much the same. I first tried the Master Primes on NO COUNTRY FOR OLD MEN (2007) and I've used them ever since. I was thinking about why you would need such fast lenses when the ALEXA itself is so fast, but a lot of the night scenes on IN TIME were shot virtually wide open with the Master Primes and we did the same thing on SKYFALL. I use them because they're the fastest, cleanest lenses that I've come across. I always shoot on prime lenses rather than a zoom; I dislike zooms unless they are actually being used as a zoom.

I thought the images looked spectacular on the big IMAX screen.

Roger Deakins, ASC, BSC

ARRI: Was ALEXA helpful for the visual effects elements in SKYFALL?

RD: That was interesting because Steve, our visual effects supervisor, had never shot digitally and wanted to shoot on film. He'd seen another digital camera on a previous job and hadn't been impressed, but when I told him we were shooting with the ALEXA he said he'd go and do some tests with landscapes, explosions and everything else. When he came back to me he said, "I'm going to shoot absolutely everything on the ALEXA," so he was really impressed. All the plates and VFX elements were done with the camera and it all looks great.

ARRI: How significant was the fact that SKYFALL was to be released in IMAX theaters?

RD: I didn't know that we were going to release on IMAX until after we made the decision to shoot with the ALEXA. We had also made the decision to shoot spherical and take a 2.40:1 extraction, so I was a little bit nervous when the IMAX issue came up. We did some tests straight away and in the first set the colors didn't look great. We then found out that IMAX have their own system of conversion, which they call 'enhancement', so we tried another test without using that system and I thought the images looked spectacular on the big IMAX screen.

SKYFALL will be released in the U.S. on 9 November

Prezi so far.....

Merchandise

Check out this merchandise site - http://www.jamesbondlifestyle.com/tags/merchandise here

BBC article - Adele is top of the chartds

Adele's Bond theme, Skyfall, tops iTunes chart

Adele's Bond theme is "dark and moody" according to producer Paul Epworth

Continue reading the main story

Related Stories

• Adele's Bond song leaks online
• Epworth on Adele Bond themeWatch

Skyfall, the new Bond theme sung by Adele, has topped the iTunes chart after beingreleased online in the early hours of Friday morning.

It was number one within 10 hours of being released, overtaking last week's official UK number one Gangnam Style.

The full single was released at 00:07 BST, after a 90 second clip was apparently leaked online this week.

The 23rd Bond film, Skyfall - Daniel Craig's third outing as 007 - is released in UK cinemas on 26 October.

Adele ended months of speculation over her involvement on Monday, when she posted a picture on Twitter, featuring the cover page of the sheet music for the Skyfall theme, bearing her name alongside that of longtime producer and co-writer Paul Epworth.

Epworth told BBC 6 Music that the "dark and moody" theme was intended to echo the narrative of the film.

"The [Bond theme] songs seem to fall into groups, in terms of subject matter," said Epworth. "Some of them have a romanticism to them, and some of them are very much about the narrative of the film.

"We went very much with the narrative of the film. We talk a lot about Bond's relationship to the country... and to MI6.

"There's a little bit of that in the lyrics, and I guess we were trying to find a way to almost make that romantic, you know?

"I think you will need to see the film and see where the song happens in the context of the film.... and it will all make sense."

'Proudest moment'

Skyfall was recorded at Abbey Road Studios in London, and features a 77-piece orchestra.

Adele broke her silence on the track in an official message on the James Bond website on Monday: "When we recorded the strings, it was one of the proudest moments of my life.

"I'll be back-combing my hair when I'm 60, telling people I was a Bond girl back in the day, I'm sure!"

The singer admitted she was a "little hesitant" about accepting the challenge because of the "instant spotlight and pressure" that came with a Bond song.

Adele admitted she was worried about the pressure of delivering a Bond theme

But, she said it ended up being a "no-brainer" after she fell in love with the script.

Although it is an entirely original composition, Epworth said they worked hard to give it, "the James Bond feeling", and it was "definitely a conscious thing" to reference Monty Norman's famous four-note motif from the James Bond Theme after the first chorus.

And Monty Norman has given Skyfall his seal of approval, telling the BBC: "I think it's very good, it works for the film very well and I'm honoured that it gives a large nod towards my original."

Norman continued: "In a sense it's a pretty sensible thing to do, if you want to feel the 'James Bond quality' of the music.

"Whatever one thinks of the James Bond Theme, and most people seem to like it, that is the signature tune of the James Bond films so if you use that kind of quality as they've done, that's good."

Norman, who wrote the theme for the first Bond movie, Dr No, 50 years ago, said he thought the Bond franchise had made the right choice in Adele.

"I think Adele's terrific, a truly good singer - one of the best singer's that we've had for many years. She can only go from strength to strength," said Norman.

Chart history

While Skyfall had topped the UK's iTunes chart within hours of its release, it has some strong competition in the official singles chart this weekend.

It has been a big week for new singles according to Martin Talbot, managing director of the Official Charts Company.

He said several tracks are looking to unseat last week's number one, global YouTube phenomenom Gangnam Style.

"Although it will only have two days' sales to contribute towards its official singles chart position this Sunday, Skyfall is likely to be chasing the tails of Rihanna's Diamonds and One Direction's Live While We're Young, both of them brand new singles," explained Talbot.

"Given her massive popularity, we wouldn't put it past Adele to add to her many chart records by registering the very first James Bond Official Number One Single, whether this Sunday or in future weeks," he added.

Duran Duran's A View To A Kill is still the highest-charting Bond theme. It went to number two in the UK Charts in 1985, and topped the Billboard Hot 100 in the US.

The band's John Taylor gave the BBC his verdict on Adele's Skyfall.

He wrote: "Pure Bond DNA, an instant classic. Delivers everything I want to hear from a Bond theme."

Bond Land Rover in Harrods window display!

Making of Skyfall part 1 & 2

SKYFALL / Adele Video

Coke Zero ad

Coke Zero Bond Campaign

Challenge

To coincide with the 23rd installment of the James Bond series, Skyfall, Coke Zero came up with a genius cross promotion play to engage its audience to become James Bond using its vending machines. Set in Antwerp Central station, Belgium, unsuspecting customers use an typical vending machine to purchase their drinks, which turns into a Bond-like “mission” to win cinema tickets.

Insight

Coke has aimed the campaign at men; the message behind this campaign is that if you drink Coke Zero, you too can gain these Bond aspirations. Both Coke and James Bond as brands are well represented in the video, participants start at a Coke vending machine and finish at one. Throughout the obstacles, the Bond theme song is heavily featured by planted violin players, music box/beat box/trumpet performers and also the final challenge is to sing the main 007 song. The viewers watching this video knows exactly what brands are being represented.

Solution

The activity by Duval Guillaume was filmed in Antwerp. It targets Coke Zero drinkers who buy the soft-drink from a particular vending machine in the Belgium city's station.

The machine asks competitors to enter their name before being giving them 70 seconds to get to platform six. A series of challenges attempt to obstruct their way, including an escalator blocked by joggers, an orange stall and workmen carrying a pane of glass.

Musicians stationed at different parts of the journey play the Bond theme on a violin, beatboxing and on trumpets. The final challenge requires the contestants to sing the theme, at which point two tickets will drop out of the Coke Zero vending machine at the end of their task.

The work runs under Coke Zero's "Unlock the 007 in you" European marketing activity as it promotes its partnership with the latest Bond film, 'Skyfall', which opens this week.

Coke released a stunt-filled TV ad to promote the partnership last month, in which the latest Coke Zero "hero" rescues a girl from three men. All of the brand’s work has been produced under the umbrella brand strapline, "Make it possible".

The latest James Bond film is also promoted on Coke Zero’s Facebook page.

Results

The “Unlock the 007 in you” video went viral, with over 3.8 million views and counting within 5 days of its YouTube release on 18 October 2012

Bond and ADVERTISING

LINK to the original article

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James Bond: new brands for Skyfall

Skyfall continues the tradition of James Bond films - and 007's image - being used for advertising purposes. Here's a run-down of the latest brands Bond is touting.

Last week, to tie in with preview screenings of the latest James Bond film Skyfall, VisitBritain released a video advertisement from a new campaign which uses 007 to encourage tourists to Britain.

This latest use of Bond to flog something – in this case, Britain – comes a few weeks after 007 diehards were up in arms over an advert for Heineken which shows current Bond Daniel Craig sipping away at the Dutch beer, rather than his usual dry martini (shaken, not stirred).

Heineken reportedly spent almost £30m (roughly a third of Skyfall's production budget) on the advertising campaign featuring Bond. In the film itself, however, the beer is conspicuously absent, while the fictional British spy does find time for a lovingly-prepared martini.

Another advertising tie-in for Skyfall has been with Coke Zero, whose action-packed promotional video (below) uses the classic James Bond Theme music. Elsewhere, Procter & Gamble have worked with Eon Productions to create The James Bond 007 Fragrance, with "notes of apple, cardamom, sandalwood, vetiver, lavender, moss and coumarin that will give you a retro feel".

In the film, meanwhile, Bond is shown using Sony's new smartphone, the Xperia T, wearing suits from American fashion designer Tom Ford, and driving an Aston Martin DB5 - which was first used by Sean Connery's Bond in Goldfinger in 1964.